01 / Profile

Clarity is a product feature.

I work across content strategy, UX writing, and design systems to turn dense workflows into calm, useful experiences. My best work sits where language, structure, and team habits meet.

Start with the user’s next decision.

Make the system teach itself.

Leave the team with a better way to work.

02 / Selected work

Useful words, built into the flow.

Northstar billing

Content lead · SaaS

Reframed a confusing account-change journey into a clearer sequence of choices, partnering with product and support from first audit through release.

Field notes toolkit

Strategy · Internal platform

Created a reusable content model and voice guidance that helped distributed teams write consistent operational updates without slowing delivery.

Open table pilot

UX writing · Public service

Translated policy language into plain-language steps and tested the information architecture with people navigating the service for the first time.

03 / Experience

A record of making the complicated usable.

Senior Content Designer · Lumen Works

2022—Present

Lead content design for core product journeys, facilitate cross-functional critique, and maintain the team’s content patterns.

Content Strategist · Common Thread Studio

2019—2022

Shaped voice, navigation, and service content for organisations moving from fragmented information to connected digital experiences.

Editorial Designer · Independent

2016—2019

Built publication systems and digital stories for small teams with ambitious ideas and limited room for waste.

04 / Capabilities

How I contribute.

Product content

  • UX writing
  • Content strategy
  • Information architecture
  • Research synthesis

Systems

  • Voice and tone
  • Content models
  • Design system patterns
  • Governance

Collaboration

  • Workshop facilitation
  • Cross-functional critique
  • Clear documentation
  • Mentoring

05 / Contact

Good work starts with a useful question.

Available for product content, service design, and editorial systems work with teams that value clarity.

marin.vale@example.com

Education: BA, Communication Design · North Coast Institute